Marketing is one concept in business that is widely talked about by many stakeholders and reviewers online. When it comes to it marketing has different approaches that will be influenced by the kind of business in questions. The information online and other sources is way too much that a new business owner will have a difficult time knowing which way to go. Experts will agree that many people will break down marketing in different ways but in real sense there are three main steps that will ensure you do it right for a successful campaign. The steps will be to capture, connect and convert the potential customers into actual customers. The brand positioning is something that you have to look at before the three steps can be made to work.
The manner in which you position yourself will determine the perception that people have of you. some car brands have built their name on producing luxurious vehicles for the affluent while others have a reputation for building vehicles that are reliable cheap. The two brands are giving the customer the same product but they are worlds apart due to the positioning. All the efforts in marketing will be centered around how you position yourself in the market. Its not surprising therefore to find people buying a brand name even if there are other products in the market that play the same role and maybe even cheaper. Depending on how you position yourself in the market you are able to attract a certain category of the population without you even knowing.
If a product is highly priced, budget customers will not likely buy them as they will feel that they are way expensive but for the affluent, they will likely buy them because what is more expensive is perceived to be better for them. There is that target groups that your product will best suit, find them and position yourself in the market to engage with them. Capturing the attention of the potential customers being the first step is not easy , you need to be creative especially if you are doing it online.
You are letting the people know about the existence of the product. Connecting means engaging with the customer and getting their view, its two way, here you need to show them the value they get when consuming the product. The moment you show a customer that a product is solving a problem that have been struggling with they will have no problem making a purchase. If you have been successful in making the customer see the way to have the product go on and make it tempting for them , through use of limited time offers and other similar strategies the customer will not want to miss out.